Completely updated for the new 2024 Study Design, this visually inspiring third edition focuses on the meaning of good design and how human-centred design principles can uncover and solve problems faced by people and the planet.<ul><li>Students are guided through the new <b>VCD design process</b> (based on the Double Diamond model), and its emphasis on divergent and convergent design thinking, as they explore user-centred approaches to designing innovative messages, objects, environments, and interactive experiences. </li><li><b>New highly relevant case studies and interviews with designers</b>, both emerging and established, showcase contemporary design practice and trends. </li><li><b>A mix of new and proven assessment tasks</b> and new end-of-chapter activities cover all Study Design outcomes, provide practical applications for building folios, and help students consolidate their knowledge and understanding as they prepare for exams. <b></li><li>Practical advice and recent VCE student work </b>supports students as they work on their major design projects, including developing a brief, exploring design concepts, and presenting their final work. </li><li><b>The Interactive Textbook</b> brings the study of Visual Communication Design to life with auto-marked online activities, and a wide range of videos, including how-to demonstrations, and case study support. </li><li>The <b>key knowledge and skills requirements of each Area of Study</b> are outlined at the start of every chapter to support teachers' delivery of the new Study Design. </li><li><b>Chapter tests with solutions and a practice exam with suggested responses</b> are available in the Teacher Resource Package along with assessment guidelines for the end-of-chapter tasks. </li><li><b>Comprehensive teaching plans</b> ensure lessons cover all the Study Design objectives and outcomes.</li></ul><b>Learn more at cambridge.edu.au/viscomm3ed</b><br><br><b>About the Author</b><br><br>Jacinta Patterson is an experienced Visual Communication Design teacher who has taught in a variety of independent and Catholic secondary schools. She is currently the Head of Learning Area for the Arts at Ivanhoe Grammar School, in Melbourne, Victoria. Jacinta has significant experience with curriculum development and design including working in the roles of Panel Chair, Chief Assessor and State Reviewer for the Victorian Curriculum and Assessment Authority (VCAA). She is an active member of Visual Communication Victoria (VCD Teachers Association), presenting at both their Units 1-4 seminars and annual conferences. Jacinta has assisted in running presentations for teachers on the Unit 3 and 4 folio for the VCAA and has also been actively involved with the Top Designs program.The Interactive Textbook is available as a two-calendar-year subscription. Your subscription term is defined as follows: if activation occurs between January and July of this year, subscription concludes on 31 December in the following year. If activation occurs between August and December of this year, subscription concludes on 31 December in the year after the following.