In 211 pages, this publication contains everything the successful florist needs to know about sourcing, buying, storing, preparing and selling 116 flower and 30 foliage products. Each full-page entry gives the common names, botanical names, availability, vase life, stem length, typical bunch size, colour range, buying tips, care and handling, which floral preservatives to use, ethylene sensitivity, storage temperature, design uses in floristry and special advice. Each product is illustrated with a beautiful colour photograph to aid recognition. Details of this essential resource for all florists, floristry students and anyone with a passion for cut flowers were published in the December issue of Australian Flower Industry. In addition, What Cut Flower is That? is a general reference resource supporting the SFL10 Floristry Training Package and has been granted industry recognition through the Right Way Program.