How Brands and Consumers Use Social Media to Build a Better World
Hardback
Publication Date: 07/06/2011
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
- ISBN:
- 9780230110267
- 9780230110267
- Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
- 07-06-2011
- Language:
- English
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 256
- Dimensions (mm):
- 243x161x22mm
- Weight:
- 0.43kg
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