In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.
- ISBN:
- 9780230205079
- 9780230205079
-
Category:
- Entrepreneurship
- Format:
- Hardback
- Publication Date:
-
25-06-2008
- Language:
- English
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 341
- Dimensions (mm):
- 229x152x23mm
- Weight:
- 0.7kg
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