Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
- ISBN:
- 9780273634355
- 9780273634355
- Category:
- Advertising industry
- Format:
- Paperback
- Publication Date:
- 21-02-2000
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 4th Edition
- Pages:
- 416
- Dimensions (mm):
- 234x158x22mm
- Weight:
- 0.61kg
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