In order to defend themselves against commoditization and
disruptive innovation, leading companies are now gaining
competitive advantage through networked business models and tapping
into talent from outside their company. Rather than implementing
rigid "built-to-last" processes, organizations are now constructing
more fluid "built-to-adapt" networks in which each member focuses
on its differentiation and relies increasingly on its partners,
suppliers, and customers to provide the rest.
With contributions by the biggest names in business network
transformation, this book offers cutting edge research and an
in-depth exploration of critical topics such as customer value,
supply networks, product leadership, global processes, operations,
innovation, relationship management, and IT.


The book also provides practical guidance for successfully
engaging in BNT, and is filled with illustrative case studies from
some of the world?s largest and most successful companies. It
contains the vital information business leaders need to enable
their companies to deliver faster innovation to customers at lower
cost by sharing investments, assets, and ideas across their
business networks. An essential resource for all business leaders,
Business Network Transformation shows how to transform any
business network to achieve competitive advantage and increase the
bottom line.


Contributors include Geoffrey Moore, Philip Lay, Marco Iansiti,
Mohan Sawhney, Ranjay Gulati, David Kletter, Venkat Venkatraman,
John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall
Russell, Henry Chesbrough, Jeffrey Dyer, and Andrew McAfee.