An insider's view of how the cruising business operates


Selling the Sea offers a complete picture of the cruise line
industry along with step-by-step coverage of how to effectively
market the cruising experience. This updated Second Edition
features new coverage of how technology has impacted the industry,
new niche markets in cruising, and expanded material on
shipbuilding and design. It also includes insightful interviews
with today's captains, social directors, food and beverage
managers, and cruise line executives who have hands-on experience
at the day-to-day workings of a cruise ship.


Bob Dickinson (Miami, FL) is President and CEO of Carnival
Cruise Lines and a member of the Board of Directors of the parent
company Carnival Corporation. Andy Vladimir (Coconut Grove, FL) is
a well-known business and travel writer, a member of the Editorial
Board of the FIU Hospitality Review, and contributing editor of
Quest magazine.