In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
- ISBN:
- 9780520071773
- 9780520071773
-
Category:
- Fashion design & theory
- Format:
- Paperback
- Publication Date:
-
25-07-1990
- Language:
- English
- Publisher:
- University of California Press
- Country of origin:
- United States
- Pages:
- 351
- Dimensions (mm):
- 229x152x22mm
- Weight:
- 0.07kg
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