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Riding the Black Ship

Riding the Black Ship

Japan and Tokyo Disneyland

by Aviad E. Raz
Paperback
Publication Date: 01/05/1999

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In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.
ISBN:
9780674768949
9780674768949
Category:
Tourism industry
Format:
Paperback
Publication Date:
01-05-1999
Language:
English
Publisher:
Harvard University, Asia Center
Country of origin:
United States
Pages:
264
Dimensions (mm):
229x152x19mm
Weight:
0.34kg

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