Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
How We Profit from Social Media
Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
- ISBN:
- 9780691153391
- 9780691153391
- Category:
- Business communication & presentation
- Format:
- Hardback
- Publication Date:
- 25-05-2014
- Language:
- English
- Publisher:
- Princeton University Press
- Country of origin:
- United States
- Pages:
- 288
- Dimensions (mm):
- 235x152x27mm
- Weight:
- 0.57kg
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