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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Nol Kapferer and Vincent Bastien
Publication Date: 15/12/2008

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ISBN:
9780749454777
9780749454777
Category:
Business strategy
Publication Date:
15-12-2008
Pages:
336

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