The author has updated this text to take into account the most recent developments in the field. He now fully evaluates the impact of new technology on contemporary sales and marketing thought, and employs a range of new case studies to give his analysis a consistently practical context.
- ISBN:
- 9780750652254
- 9780750652254
-
Category:
- Sales & marketing
- Publication Date:
-
01-12-2001
- Language:
- English
- Publisher:
- Elsevier Science & Technology Books
- Country of origin:
- United States
- Edition:
- 3rd Edition
- Dimensions (mm):
- 233.93x155.57x42.42mm
- Weight:
- 1.15kg
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