Non-Western Perspective on Human Communication challenges the longstanding individualistic model on which most western intercultural research is based. It proposes a non-western way of conceptualizing identity - the cornerstone of cultural research - and shows how traditional western and non-western views can be blended into a broader, more realistic understanding of cultures and communication. Grounding her work in a thorough knowledge of the literature, the author challenges students and researchers alike to reexamine their approach to intercultural study.
- ISBN:
- 9780761923510
- 9780761923510
-
Category:
- Communication studies
- Format:
- Paperback
- Publication Date:
-
18-09-2002
- Language:
- English
- Publisher:
- SAGE Publications Inc
- Country of origin:
- United States
- Pages:
- 248
- Dimensions (mm):
- 228x152x14mm
- Weight:
- 0.34kg
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