In this easy-to-read & absolutely honest book, Gary Goodman demonstrates the persuasive telephone skills we all need. His goal? To convince you that telemarketing is, in fact, a truly honorable calling - if it's done in the right waay. He explains that telemarketing can be a service to any given customer by handling a complaint or tracking down an order. Even readers skeptical of the value of telemarketing will come away from this remarkably lucid book feeling that telemarketing is a profession to be praised, not buried. With TELEMARKETING FOR NON-TELEMARKETERS you will tap into key skills that can be used immediately on the job. You'll especially like the new "polite" approach to telemarketing - and so will your customers