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Leveraging the New Infrastructure

Leveraging the New Infrastructure

How Market Leaders Capitalize on Information Technology

by Peter Weill and Marianne Broadbent
Hardback
Publication Date: 19/05/1998

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Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that-when managed right-will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)-one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.
ISBN:
9780875848303
9780875848303
Category:
Management & management techniques
Format:
Hardback
Publication Date:
19-05-1998
Language:
English
Publisher:
Harvard Business Review Press
Country of origin:
United States
Pages:
320
Dimensions (mm):
243x165x35mm
Weight:
0.66kg

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