Best known for his international bestseller The Primal Scream, Dr. Arthur Janov examines the power of beliefs and how they are used as a mechanism for dealing with early trauma that goes as far back as birth. Beliefs are a way to rationalize with pain rooted deep in the unconscious, and reveal that love is a biological need. Janov applies engrossing case studies and his many years of experience to bring us one step closer to understanding human behavior, and how pain can become converted into an idea.