Free shipping on orders over $99
The Manager's Guide to Competitive Intelligence

The Manager's Guide to Competitive Intelligence

by John J. McGonagle and Carolyn M. Vella
Hardback
Publication Date: 01/01/2003

Share This Book:

 
$155.95

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.

Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.

ISBN:
9781567205718
9781567205718
Category:
Economics
Format:
Hardback
Publication Date:
01-01-2003
Language:
English
Publisher:
ABC-CLIO, LLC
Country of origin:
United States
Dimensions (mm):
233.93x155.96x15.75mm
Weight:
0.55kg

Click 'Notify Me' to get an email alert when this item becomes available

Reviews

Be the first to review The Manager's Guide to Competitive Intelligence.