Flip through a magazine, turn on the TV or browse around online and it quickly becomes clear: vegetarian eating is on the rise. But just who are vegetarians? How do they make the transition? And what really drives them to take the meat off their plates? Vegetarians differ from omnivores not just in their eating habits but, also, in their psychology, personalities, friendship choices, even their sex lives. Extensive studies from around the world show that they vote differently, take different jobs and have brains that fire differently. This research, also, provides insight into why people who consider themselves vegetarian may not really be vegetarian at all and why so many fall off the vegetarian wagon. Veganomics is a fascinating journey through the science on vegetarians and vegetarian eating, shedding new light on how and why people eat the way they do and what impact their dietary choices can have on the world around us. Be forewarned: after reading this book, you may never look at vegetarians the same way again!