Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we have produced material miracles based on immaterial things - passion, persistence, and fantasy. Bloom shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined. Bloom explains why the secret to capitalism's next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways - that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognised for contributing to the welfare of humanity. The key to next-generation capitalism, writes Bloom, lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help to transform society. This brilliant, inspirational work of daring ideas and breath-taking research offers more than hope. It offers unseen levels of understanding.
Understanding that can literally redefine what it means to he a human being.
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