The present book has been brought into being in view of incessant demand pertaining to the subject Journalism, inherently requires that stories be told in-depth. Many newspapers have cut out long articles even before the Internet. They have followed the example set by television news. They have been hit by the rising price of newsprint, and the renewed emphasis on cost cutting. They are convinced that readers are pressed for time, impatient with detail, and conditioned to ingest the news in pellet-like form. The bulk of broadcast news is reporting in the sense that is used is different rather than journalism. It is epitomized by the two-minute wire service radio bulletin on the hour already a fast disappearing format. In this incisive and well-presented work, the book has synthesized the findings to lay down principles of sound journalism for both those in the industry and the citizens, who rely on the free press as a fundamental element of democracy. First and foremost among these principles is journalism's obligation to the truth. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector's item for all times. A must read endurable and preservable