The Magic of a Name tells the fascinating story of the first 40 years of Britain's most prestigious manufacturer - Rolls-Royce - a company whose record of achievement is part of the history of the twentieth century.
The book begins with the historic meeting of two great men, Henry Royce and the Honourable C.S. Rolls. Their instant rapport led to an agreement whereby Royce would deign 'the best cars in the world' and Rolls would advertise and sell them. In 1906 Rolls-Royce Limited was formed and the legendary Silver Ghost, 'the best car in the world', was born.
The Magic of a Name is a story of the genius and dedication that gave the world both cars and aero engines unrivalled in their excellence. Researched from company accounts, the book contains hitherto unpublished material and photographs. It is the first of a three volume history of Rolls-Royce.
The book begins with the historic meeting of two great men, Henry Royce and the Honourable C.S. Rolls. Their instant rapport led to an agreement whereby Royce would deign 'the best cars in the world' and Rolls would advertise and sell them. In 1906 Rolls-Royce Limited was formed and the legendary Silver Ghost, 'the best car in the world', was born.
The Magic of a Name is a story of the genius and dedication that gave the world both cars and aero engines unrivalled in their excellence. Researched from company accounts, the book contains hitherto unpublished material and photographs. It is the first of a three volume history of Rolls-Royce.
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