Mach has been written about Jaguar, but here is the first full biography of its founder Sir William Lyons. This inspiring book, written by two eminent Jaguar authors, describes Lyons's early influences, his tentative steps into the motor trade and how, while in his 30s, he established a substantial motor manufacturing business and launched the Jaguar marque. Decades of glory were followed by a period of despair. But at the time of his death in 1985 he knew that, post British Leyland, the company he'd founded 63 years earlier was on a strong path to recovery.