This new book from the World Council of Credit Unions is a groundbreaking practical guide to mobilizing savings, written by practitioners for practitioners. It takes readers through the whole process of savings mobilization, from determining whether their own institutions are prepared to capture deposits responsibly, through establishing policies and procedures, developing products and marketing them, to measuring the effectiveness of marketing campaigns and determining the costs of mobilizing savings. Case studies from Ecuador and Nicaragua illustrate how credit unions were able to implement successful savings programs to grow their institutions and better serve their communities. The toolbox section provides worksheets, surveys and sample forms for readers to utilize in their own organizations.