This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
- ISBN:
- 9783319495408
- 9783319495408
-
Category:
- Sociology
- Format:
- Hardback
- Publication Date:
-
19-03-2017
- Language:
- English
- Publisher:
- Springer
- Country of origin:
- United States
- Edition:
- 3rd Edition
- Dimensions (mm):
- 235x155mm
- Weight:
- 7.98kg
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