Is it better to involve than to inform? Can you say exactly what you mean? What's the deal with first impressions? Can you influence how people feel? Why is analog communication better than digital?

In this thought-provoking book, Antoni Lacinai has gathered 20 keys - insights, tips and tools - on how best to communicate in our workplace when we are leading people, selling to customers or collaborating with our peers. The thesis is simple: Great communication leads to higher engagement, which leads to better results.

This is a must-read if you want to create an excellent working environment, get along with your colleagues and boost your influence.


Antoni Lacinai is an international speaker, author and thought leader on leadership communication, employee engagement and customer experience. This is his 12th book

"A thought-provoking book about one of the most important topics of our time: Communication. Read it if you want concrete tips that make a difference in your relationships and in your life."



Anna Almberg, Head teacher of internal communication at Berghs School of Communication.

"Having worked with communication for all my life, I realize thanks to this book, that I constantly need to improve myself. Antoni has captured the most important insights on communication in an inspiring way"



Jan Gunnarsson, founder of Hostmanship Sweden

"A book filled with relevant and interesting questions. For me as an executive, this book works beautifully as a guide to improve my own, as well as the company's internal communication"



Helene Arvidsson, CEO of Gr8 Meetings