1. Home
  2. Books
  3. Non-Fiction
  4. Economics
  5. Business & management

Free shipping on orders over $99
How to Advertise

How to Advertise

Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)

by Jane Maas, Kenneth Roman and Martin Nisenholtz
Paperback
Publication Date: 01/03/2005
Be the first to write a review

Share This Book:

  $46.99
Add to List

This is the time taken for us send this item from our Sydney warehouse.

Allow an extra 2-4 days for standard delivery to metro areas and additional time for regional areas.

For more details please see the Delivery tab on the product page.

Your order is tracked via Australia Post once sent.

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.

The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.

There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.

More than an advertising guide, How to Advertise shows how to build brands and businesses.

ISBN:
9780312340216
9780312340216
Category:
Advertising
Format:
Paperback
Publication Date:
01-03-2005
Language:
English
Publisher:
St. Martin's Press
Country of origin:
United States
Edition:
3rd Edition
Dimensions (mm):
215.9x139.7x16.51mm
Weight:
0.37kg

This title is in stock with our overseas supplier and should be sent from our Sydney warehouse within 3 - 4 weeks of you placing an order.    

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

You can find this item in:

Advertising Sales & marketing
Show more Show less

Reviews

Be the first to review How to Advertise.