The 9 Essential Principles for Growing Your Business on the World Wide Web
Publication Date: 07/04/1997
The World Wide Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sites springing up at the rate of one per minute.  It has also created a digital marketplace where consumers can search for the best deals and services in an instant.  While almost everyone agrees that the Web provides excellent marketing opportunities, many businesses don't know how to use it effectively and have been losing millions of dollars because of it.   InWebonomics,Evan I. Schwartz shows how the new Web economy mirrors the traditional economy in some ways but also exhibits entirely unique properties of its own.  Using numerous case studies of corporations such as IBM, Volvo, Playboy Enterprises, and Wells Fargo bank, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries.   Defining nine essential principles for growing your business on the Web, Schwartz challenges the conventional wisdom and shows how using traditional business approaches on the Web can backfire.  Why are some products better suited to being sold on the Web than others?  Why are certain brand names gaining status and how do you create and then reinforce yours?  What are the new patterns of consumer behavior?  Webonomics answers these questions and shows how to capture the only scarce commodity on this information-based terrain: the attention of the busy people who are spending time there.  Putting the frenetic activity in a context, Schwartz delves into the new economic rules, new forms of currency, new ways to do business globally, and shows how to add value to existing products and build customer loyalty.   In addition to offering practical wisdom,Webonomicstells a larger story about life in the Information Age.  It's about rising new communities, the next phase of capitalism, a shift in the role of government, and surviving amidst accelerating change, where only the most agile and adaptable businesses will thrive.
- ISBN:
- 9780553061727
- 9780553061727
- Category:
- E-commerce: business aspects
- Publication Date:
- 07-04-1997
- Publisher:
- Broadway Books
- Country of origin:
- United States
- Weight:
- 0.48kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Webonomics.
Share This Book: