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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

by J. SchroederW. Zhiyan and J. Borgerson
Paperback
Publication Date: 01/01/2013

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
ISBN:
9781349446636
9781349446636
Category:
Sales & marketing
Format:
Paperback
Publication Date:
01-01-2013
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
219
Dimensions (mm):
216x140mm
Weight:
0.3kg

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