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The Media Equation

The Media Equation

How People Treat Computers, Television, and New Media like Real People and Places

by Clifford Nass and Byron Reeves
Paperback
Publication Date: 29/01/2003

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  $73.40
Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media as real people and places. Studies demonstrate that people are "polite" to computers; that they treat computers with female voices differently than "male" ones; that large faces on a screen can invade our personal space; and that on-screen and real-life motion can provoke the same physical responses. Using everyday language to engage readers interested in psychology, communication, and computer technology, Reeves and Nass detail how this knowledge can help in designing a wide range of media.
ISBN:
9781575860534
9781575860534
Category:
Human-computer interaction
Format:
Paperback
Publication Date:
29-01-2003
Language:
English
Publisher:
Centre for the Study of Language & Information
Country of origin:
United States
Pages:
323
Dimensions (mm):
228x152x20mm
Weight:
0.47kg

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