Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's ""theory of the predictable campaign,"" incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. ""The American Campaign"" also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America's important presidential elections; and a significant new contribution to the understanding of presidential campaigns and how they matter.
- ISBN:
- 9781585446285
- 9781585446285
-
Category:
- Political campaigning & advertising
- Format:
- Paperback
- Publication Date:
-
01-01-2008
- Language:
- English
- Publisher:
- Texas A & M University Press
- Country of origin:
- United States
- Edition:
- 2nd Edition
- Pages:
- 336
- Dimensions (mm):
- 229x152x24mm
- Weight:
- 0.57kg
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