The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
- ISBN:
- 9781844801206
- 9781844801206
-
Category:
- Sales & marketing
- Publication Date:
-
01-12-2005
- Publisher:
- Cengage Learning
- Country of origin:
- United States
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