With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
- ISBN:
- 9783110280869
- 9783110280869
-
Category:
- Library & information sciences
- Age range:
- 22 to null
- Format:
- Hardback
- Publication Date:
-
18-06-2013
- Language:
- English
- Publisher:
- De Gruyter
- Country of origin:
- Germany
- Pages:
- 423
- Dimensions (mm):
- 230x155mm
- Weight:
- 0.84kg
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