Bookworld Book Stop Campaign
The Book Stop Campaign was a significant part of Bookworld's Christmas marketing campaign for 2013 and was launched as an interactive activation to increase brand awareness and cement Bookworld as a viable Australian option for book purchases.
The activation saw bus shelters in Sydney and Melbourne transformed into pop-up bookshelves full of books and then left for commuters to help themselves. The corresponding hidden camera clip has currently had over 160,000 views.