Contagious

Contagious

Why Things Catch on

by Jonah Berger

CD-Audio Publication Date: 05/03/2013

24%
OFF
RRP  $59.99 $45.75
    Please Note: We will source your item through a special order.  Please allow up to 8-14 weeks for delivery.
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
ISBN:
9781442359376
9781442359376
Category:
Advertising
Format:
CD-Audio
Publication Date:
05-03-2013
Language:
English
Publisher:
Simon Schuster Audio
Country of origin:
United States
Pages:
6
Dimensions (mm):
145x132x20mm
Weight:
0.16kg
Jonah Berger

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more.

His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.

Our US supplier has this title on order. You can place a backorder for this title now and we will ship it to you when it becomes available. 

While we are unable to provide a delivery estimate, most backorders will be delivered within 8-14 weeks. If we are informed by our supplier that the title is no longer available during this time, we will cancel and refund you for this item. Likewise, if no delivery estimate has been provided within 12 weeks, we will contact our supplier for an update. If there is still no delivery estimate we will then cancel the item and provided you with a refund.

If we are able to secure you a copy of the title, our supplier will send it to our Sydney warehouse. Once received we make sure it is in perfect condition and then send it to you via the Australia Post eParcel service, which includes online tracking. You will receive a shipping notice from us when this occurs.

Customer Reviews

Be the first to review Contagious.

You can find this item in: