Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:



Motivating non-donors
Attracting first-time corporate donors
Annual giving strategies: Restricted gifts
Employee giving
Social media outreach
In-kind gifts
Increasing return on direct mail appeals
Online giving
Prospect research
Monthly and annual appeals
Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.