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ABM Is B2B.

ABM Is B2B.

Why B2B Marketing and Sales Is Broken and How to Fix It

by Sangram Vajre and Eric Spett
Paperback
Publication Date: 19/09/2019

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Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.
ISBN:
9781940858951
9781940858951
Category:
Economics
Format:
Paperback
Publication Date:
19-09-2019
Language:
English
Publisher:
Influential Marketing Group
Country of origin:
United States
Dimensions (mm):
190.5x139.7mm

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