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Advertising Media Planning

Advertising Media Planning

A Brand Management Approach

by Larry D. Kelley, Lisa Dobias,  Kim Bartel Sheehan and others
Hardback
Publication Date: 30/12/2022
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* Unlike competing texts that place media planning within a marketing context, this textbook provides an integrated and holistic approach to the full media planning process from an agency perspective.
* This is a new edition of a highly regarded and core adoptable textbook, fully updated with the most recent trends and examples in digital and global campaign planning, supported by mini-case studies, examples, and activities throughout.
* Divided into four key parts and bite-sized chapters to suit programme delivery, with supporting online resources to aid lecture preparation.
ISBN:
9781032192178
9781032192178
Category:
Advertising
Format:
Hardback
Publication Date:
30-12-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Edition:
5th Edition
Pages:
302
Dimensions (mm):
246x174mm
Weight:
0.45kg

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You can find this item in:

Media studies Advertising & society Advertising Sales & marketing Humanities Media Economics Economics
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