Preface; Susie Orbach.- Part I: Aesthetic Labouring.- 1. Seriously girly fun!: Recontextualising Aesthetic Labour as Fun and Play in Cosmetics Advertising; Michelle Lazar.- 2. Rethinking Ruskin's Wife's Vulva; Virginia Braun.- 3. Mapping 'Gross' Bodies: The Regulatory Politics of Disgust; Breanne Fahs.- 4. The Escalating Price of Motherhood: Aesthetic Labour in Popular Representations of 'Stay-at-Home' Mothers; Sara De Benedictis and Shani Orgad.- 5. Holistic Labour: Gender, Body and the Beauty and Wellness Industry in China.- Jie Yang.- 6. The Entrepreneurial Practices of Becoming a Doll; Adrienne Evans and Sarah Riley.- 7. PhD Barbie Gets a Makeover! Aesthetic Labour in Academia; Scarlett Brown.- Part II: Risk, Work and (Post)Feminist Beauty.- 8. The Risky Business of Postfeminist Beauty; Simidele Dosekun.- 9. Dream Jobs? The Glamorisation of Beauty Service Work in Media Culture; Laurie Ouellette.- 10. Skin: Post-feminist Bleaching Culture and the Political Vulnerability of Blackness.- Shirley Anne Tate.- 11. 'Being a Better #Freelancer': Gendered and Racialised Aesthetic Labour on Online Freelance Marketplaces; Monika Sengul-Jones.- 12. Seriously Stylish: Academic Femininities and the Politics of Feminism and Fashion in Academia; Ngaire Donaghue.- 13. How to Do Feminist Mothering in Urban India? Some Reflections on the Politics of Beauty and Body Shapes.- Shilpa Phadke.- Part III: Empowerment, Confidence and Subjectivity.- 14. 'I'm Beautiful the Way I Am': Empowerment, Beauty, and Aesthetic Labour; Sarah Banet-Weiser.- 15. 'Just be Confident Girls!': Confidence Chic as Neoliberal Governmentality; Laura García-Favaro.-16. 'The Bottom Line is that the Problem is You': Aesthetic Labour, Postfeminism and Subjectivity in Russian Self-Help Literature; Maria Adamson and Suvi Salmenniemi.- 17. Look Good, Feel Good: Sexiness and Sexual Pleasure in Neoliberalism; Rachel Wood.- 18. The Aesthetics of Sexual Discontent: Notes from the London 'Seduction Community'; Rachel O'Neill.- 19. Invisible Labour? Tensions and Ambiguities of Modifying the 'Private' Body: The Case of Female Genital Cosmetic Surgery; Amy Shields Dobson, Karalyn McDonald, Maggie Kirkman, Kay Souter, and Jane Fisher.- 20. Beautiful Israeli Girls: Between Being in the Present and Future Unpredictability; Dana Kaplan.