Dan Slott has built a loyal fan base by combining old-school fun with stories and characterizations friendly to new readers. Following a run on She-Hulk which combined his sly humor and encyclopedic Marvel knowledge with an imaginative take on a comic-book law firm Slott moved into the upper echelon of Marvel writers, launching Avengers: The Initiative and taking the reins on Mighty Avengers from Brian Michael Bendis.

When Marvel gave Spider-Man a fresh start in 2008, Slott was one of several rotating writers on a thrice-monthly Amazing Spider-Man. Through three years and a hundred issues, Slott became the writer most closely identified with the web-slinger's "Brand New Day" era. Amazing hit the "Big Time" when Slott took over as full-time writer, chronicling a new chapter in the life of Peter Parker with artists such as Humberto Ramos, Stefano Caselli and Marcos Martin.