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Analyzing Global Social Media Consumption

Analyzing Global Social Media Consumption

by Patrick Kanyi Wamuyu
Paperback
Publication Date: 30/10/2020

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Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.
ISBN:
9781799857860
9781799857860
Category:
Sociology
Format:
Paperback
Publication Date:
30-10-2020
Language:
English
Publisher:
IGI Global
Country of origin:
United States
Dimensions (mm):
279x216mm

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