The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
- ISBN:
- 9781349474271
- 9781349474271
-
Category:
- Management & management techniques
- Format:
- Paperback
- Publication Date:
-
21-03-2014
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 318
- Dimensions (mm):
- 216x140mm
- Weight:
- 0.44kg
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