In a world where technology is deeply embedded in all of our lives, providing an individualized experience for every member of society has become a universal business imperative. To reach new markets and develop the innovations that will shape tomorrow’s business landscape, today’s most successful and innovative companies are operating with everyone in mind—not just the majority.

In Authentic Inclusion™ Drives Disruptive Innovation, thought leader, speaker, strategy advisor, and women-in-technology trailblazer Frances West proposes new ways that business leaders can affect sustainable and scalable change—and tap into tremendous opportunities—by viewing inclusion as strategic and by addressing diversity proactively.

In this essential blueprint, Frances reveals how putting humans first—and building inclusion into business strategies, technological infrastructure, and organizational processes—can enable companies to bring principle, purpose, and profit into a state of harmonious alignment for sustainable talent acquisition, market expansion, and business differentiation.

Throughout the book, Frances draws on her unique personal background and business experience in technology innovation—from her personal journey as a first-generation, non-English speaking immigrant to her professional path as a woman in tech and IBM’s first Chief Accessibility Officer—along with cutting-edge practices and solutions on accessibility technology and digital inclusion. The result is a candid and inspiring book that offers leaders the necessary guidance to achieve disruptive innovation and lasting success.