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B2B

B2B

How to Build a Profitable E-commerce Strategy

by Michael Cunningham
Paperback
Publication Date: 16/05/2002

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B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
ISBN:
9780738205229
9780738205229
Category:
Business strategy
Format:
Paperback
Publication Date:
16-05-2002
Language:
English
Publisher:
INGRAM PUBLISHER SERVICES US
Country of origin:
United States
Pages:
224
Dimensions (mm):
226x155x13mm
Weight:
0.31kg
Michael Cunningham

Michael Cunningham is the author of six novels, including ‘A Home at the End of the World’, ‘Flesh and Blood’, ‘The Hours’ (winner of the PEN / Faulkner Award and the Pulitzer Prize), ‘Specimen Days’ and ‘By Nightfall’, as well as ‘Land’s End: A Walk in Provincetown’.

His most recent novel is ‘The Snow Queen’. He lives in New York

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