This book provides an introduction to Baudrillard's cultural theory: the conception of modernity and the complex process of simulation. It examines his literary essays: his confrontation with Calvino , Styron, Ballard and Borges. It offers a coherent account of Baudrillard's theory of cultural ambience, and the culture of consumer society. And it provides an introduction to Baudrillard's fiction theory, and the analysis of transpolitical figures. The book also includes an interesting and provocative comparison of Baudrillard's powerful essay against the modernist Pompidou Centre in Paris and Frederic Jameson's analysis of the Bonaventure Hotel in Los Angeles. An interpretation of this encounter leads to the presentation of a very different Baudrillard from that which figures in contemporary debates on postmodernism.