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Beyond Multi-Channel Marketing

Beyond Multi-Channel Marketing

Critical Issues in Dual Marketing

by Pantea Foroudi, Alfonso Siano and Maria. Palazzo
Hardback
Publication Date: 17/06/2020
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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
ISBN:
9781838676865
9781838676865
Category:
Business & management
Format:
Hardback
Publication Date:
17-06-2020
Language:
English
Publisher:
Emerald Publishing Limited
Country of origin:
United Kingdom
Dimensions (mm):
229x152mm
Weight:
0.51kg

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Business & management Advertising Sales & marketing Economics Business communication & presentation Management: leadership & motivation Economics
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