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Big Data Analytics

Big Data Analytics

Digital Marketing and Decision-Making

by Mansaf Alam and Kiran Chaudhary
Hardback
Publication Date: 02/11/2022

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$158.00
Presents concepts of data for business decision making as well as algorithms and models used to analyze data used to solve business problems.
Use data analytics to inform decisions related to product price and possession utilities
Market products on the basis of consumer analytics
ISBN:
9781032310305
9781032310305
Category:
Data mining
Format:
Hardback
Publication Date:
02-11-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
246
Dimensions (mm):
234x156mm
Weight:
0.51kg

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