Since the early 2000s, digital data has transformed the way we live and work. This timely book looks to big data analytics to understand this revolutionary change, unpacking the impact of big data analytics on the mobilization and allocation of individuals, organizations and societies' resources. Contributions from leading experts on modern technological trends examine the promises, applications and pitfalls of big data. The contributors assess the ways in which contemporary trajectories of data processing have increased efficiency and had a transformative effect on all avenues of life, from energy, tourism and social media, to human resources, welfare systems and urban citizenship. At a time when our personal data is more valuable than ever, this book seeks to make sense of how big data analytics has transformed our lives and how it will continue to shape society in the future. Astute and comprehensive, this book is critical reading for business and management scholars with a focus on information systems and communications technologies. It will also prove to be vital information for students and researchers of big data and digital society, as well as politics and administration more widely.