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Brand Failures

Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig
Paperback
Publication Date: 03/05/2011
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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
ISBN:
9780749462994
9780749462994
Category:
Advertising industry
Format:
Paperback
Publication Date:
03-05-2011
Language:
English
Publisher:
Kogan Page Ltd
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
256
Dimensions (mm):
215x140x14mm
Weight:
0.32kg
Matt Haig

Matt Haig is the internationally bestselling author of the novels The Midnight Library, How to Stop Time, The Humans, The Radleys, children's novel A Boy Called Christmas, and memoir Reasons to Stay Alive.

His latest novel is The Life Impossible, which will be published in September 2024. His work has been translated into over fifty languages.

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