A Behavioral Science approach to persuasive presentations. Using the practical psychology of behavioral science, behavioral economics, and the principles of persuasion, this book will share the secret formula for a truly persuasive presentation.The authors AB|C strategic methodology will teach you to crystallize your message, analyze your audience, realize the barriers, and strategize a plan to bring your audience to change.Storytelling carries the messages as you learn about the tips, tricks, and techniques that successful people used to persuade and influence others.Using storytelling as a medium, the book covers many behavioral science principles and the positive and negative effects they can have on an audience. Case studies, examples, and anecdotes are peppered throughout to not only engage the reader but to show the practicality of the methodology.