Business Model Generation

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder and Yves Pigneur

Paperback / softback Publication Date: 29/06/2010

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.

If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model - or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

ISBN:
9780470876411
9780470876411
Category:
Business & management
Format:
Paperback / softback
Publication Date:
29-06-2010
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Pages:
288
Dimensions (mm):
189x239x18mm
Weight:
0.7kg

1 Canvas
14 Definition of a Business Model
16 The 9 Building Blocks
44 The Business Model Canvas

2 Patterns
56 Unbundling Business Models
66 The Long Tail
76 Multi-Sided Platforms
88 FREE as a Business Model
108 Open Business Models

3 Design
126 Customer Insights
134 Ideation |
146 Visual Thinking
160 Prototyping
170 Storytelling
180 Scenarios

4 Strategy
200 Business Model Environment
212 Evaluating Business Models
226 Business Model Perspective on Blue Ocean Strategy
232 Managing Multiple Business Models

5 Process
244 Business Model Design Process

Outlook
262 Outlook

Afterword
274 Where did this book come from?
276 References

Alexander Osterwalder

Alexander Osterwalder is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation.

He writes a popular blog on business model innovation at www.businessmodelalchemist.com.

Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.

Yves Pigneur

Yves Pigneur, PhD, is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland.

He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver.

Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 1-2 weeks of you placing order. An overall delivery estimate to you, (arrival time to A&R + delivery via post to your address) can be found below.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

 

An overall delivery time for this item, including the 1-2 week arrival time to A&R, to your address is:

NSW Metro: 9- 12 working days.
NSW Regional: 10 - 15 working days.
VIC & SA Metro: 10 - 13 working days.
VIC & SA Regional: 10 - 15 working days.
QLD Metro: 10 - 15 working days.
QLD Regional: 14 - 22 working days.
TAS: 10 - 15 working days.
WA Metro: 10 - 15 working days.
WA Regional: 13 -16 working days.
NT Metro: 13 - 16 working days.
NT Regional: 14 - 22 working days.

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